Andrei Breha

Collaborator
DISC Type : is

Co-Founder Validare at Validare Agency

Arad, Romania

Overview

Andrei is the Co-Founder of Validare Agency, a firm specializing in Conversion Rate Optimization (CRO) for high-growth e-commerce brands. After working as a Senior Media Buyer, he identified that subpar websites, not ads, were hindering performance. This insight led him to focus on data-driven website optimization. He holds a Bachelors degree from the West University of Timisoara.

Originally from Romania, Andreis perspective on business and finance was shaped by his upbringing in a household where money was a constant source of stress. This experience fueled his ambition to understand and master the drivers of commercial success, leading to his entrepreneurial journey in digital marketing.

Unique fact: Andrei believes most CRO agencies focus on testing for its own sake, rather than acting like a doctor to first diagnose the core problem.

Personality Overview

Consensus Builder

Appreciative

Example Driven

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Data-Driven CRO
Advocates for a "diagnose first, then prescribe" approach to conversion rate optimization, criticizing agencies that test without sufficient data.
E-commerce Optimization
He frequently analyzes e-commerce sites, focusing on improving elements like Product Detail Pages (PDPs), checkout flows, and user experience to increase revenue.
Marketing Psychology
He creates content about leveraging psychological triggers like loss aversion, urgency, and social proof to increase conversions for online stores.

Media Appearances

Andrei has no verified media appearances

Work History

3-2024
Co-Founder Validare at Validare Agency
1-2019 - 11-2024
Senior Media Buyer at Brek Media - Google Ads Agency

Education

9-2020 - 7-2023
Bachelor's degree from West University of Timisoara

More Information

Social Presence :

Prographics :

Exp : 6 Location : Arad, Romania Job Level : Leadership Designation : Co-Founder Validare at Validare Agency
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Insights For Selling To Andrei

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Show them how they look good by making this decision
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrei is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Andrei

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Andrei move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Andrei take some risk or not?

  • They are unlikely to take many risks.

You And Andrei

Personality Compatibility


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