Andrei Breha in

Andrei Breha

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Co-Founder Validare at Validare Agency
📍 Arad, Romania

Andrei is the Co-Founder of Validare Agency, a firm specializing in Conversion Rate Optimization (CRO) for high-growth e-commerce brands. After working as a Senior Media Buyer, he identified that subpar websites, not ads, were hindering performance. This insight led him to focus on data-driven website optimization. He holds a Bachelors degree from the West University of Timisoara.

Originally from Romania, Andreis perspective on business and finance was shaped by his upbringing in a household where money was a constant source of stress. This experience fueled his ambition to understand and master the drivers of commercial success, leading to his entrepreneurial journey in digital marketing.

Unique fact: Andrei believes most CRO agencies focus on testing for its own sake, rather than acting like a doctor to first diagnose the core problem.

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Experience
6 Years
Current Role
Co-Founder Validare
Job Level
Leadership
Location
Arad, Romania
Personality Overview

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Priorities

Topics Andrei cares about

Data-Driven CRO
Advocates for a "diagnose first, then prescribe" approach to conversion rate optimization, criticizing agencies that test without sufficient data.
E-commerce Optimization
He frequently analyzes e-commerce sites, focusing on improving elements like Product Detail Pages (PDPs), checkout flows, and user experience to increase revenue.
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Career

Work history

3-2024
Co-Founder Validare
Validare Agency
1-2019 - 11-2024
Senior Media Buyer
Brek Media - Google Ads Agency
In the press

Media appearances

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Education
9-2020 - 7-2023
Bachelor's degree
West University of Timisoara
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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