Andrei Țiț

Critic
DISC Type : C

Head of Product Marketing at Ahrefs

Cluj-Napoca, Cluj, Romania

Overview

Andrei is the Head of Product Marketing at Ahrefs, where he leads go-to-market campaigns for SaaS products. He has over seven years of experience specializing in content marketing, short-form video, and translating product features into clear benefits. He holds a Master of Science from Universität Klagenfurt.

Originally from Transylvania, Romania, Andrei is an active participant in the local tech community, speaking at events like the SEO Cluj Meetup. In his free time, he enjoys cooking and traveling. He is also a frequent guest on marketing podcasts, sharing his insights on the industrys evolution.

Andrei believes that as AI reshapes the search landscape, brand strength and visibility in AI answers are becoming more critical than traditional metrics like backlinks.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

Future of SEO
Frequently speaks and writes about how AI is reshaping search and why marketers must adapt their strategies, focusing on brand visibility in AI-generated results.
SaaS Product Marketing
He has over six years of experience leading go-to-market strategies and creating product awareness through how-to videos, webinars, and articles for various SaaS companies.
AI Search Visibility
Advocates for tracking brand mentions in AI tools like ChatGPT and Google AI Overviews, believing this is a new, crucial traffic channel for marketers.

Media Appearances

Andrei Țiț, Author at SEO Blog by Ahrefs. Featured in Ahrefs Blog

See Now

Work History

5-2022
Head of Product Marketing at Ahrefs
9-2021 - 4-2022
Product Marketer at CYPHER LEARNING
2-2018 - 9-2021
Product Marketer at Paymo
2-2017 - 2-2018
Customer Success Manager at Paymo
8-2016 - 2-2017
Sales Development Representative at Paymo

Education

2015 - 2016
Exchange Semester from The Berlin School of Economics and Law
2014 - 2016
Master of Science (MSc) from Universität Klagenfurt

More Information

Social Presence :

Prographics :

Exp : 9 Location : Cluj-Napoca, Cluj, Romania Job Level : Mid-senior Designation : Head of Product Marketing at Ahrefs
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Insights For Selling To Andrei

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrei is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Andrei

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Andrei move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Andrei take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Andrei

Personality Compatibility


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