Andres F. Salazar in

Andres F. Salazar

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Marketing Director at Banco Falabella Colombia
📍 Bogota, D.C., Capital District, Colombia

Andres is a strategic Marketing Director at Banco Falabella with over a decade of experience transforming global brands like AB InBev, Unilever, and Ferrero. He specializes in brand growth, digital innovation, and building high-performing teams across Latin America. He holds a Bachelor of Business Administration from Universidad del Norte.

Based on his writing, Andres appears to draw creative energy from diverse experiences, including sports, music, and current events. He is reflective about personal development, particularly around cultivating strong leadership skills like active listening and fostering collaboration within his teams.

He won the "Best Brand Launch in Unilever Colombia" award for his successful leadership of the TRESemmé launch.

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Experience
15 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

How Andres shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Andres cares about

Brand Growth
He has a strong track record of driving brand power and achieving significant sales growth for major brands like Corona, Nutella, and at Banco Falabella.
Empathetic Leadership
He has written about the importance of leaders listening to their teams and creating spaces of trust, a skill he has actively worked to develop in himself.
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Career

Work history

1-2021
Marketing Director
Banco Falabella Colombia
8-2018 - 10-2020
Premium Brands Director / Brand Manager (Cerveza Pacífico, Modelo, Stella Artois, Michelob Ultra)
Anheuser-Busch InBev
1-2017 - 8-2018
Regional Corona Brand Manager
Anheuser-Busch InBev
10-2015 - 1-2017
Andean Nutella Category Manager
Ferrero
11-2013 - 9-2015
Senior Regional & Local Brand Manager Tresemmé
Unilever
In the press

Media appearances

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Education
2005 - 2009
Bachelor of Business Administration (B.B.A.)
Universidad del Norte
2005 - 2009
Bachelor of Business Administration (B.B.A.)
Universidad del Norte
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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