Andres F. Salazar

Questioner
DISC Type : c

Marketing Director at Banco Falabella Colombia

Bogota, D.C., Capital District, Colombia

Overview

Andres is a strategic Marketing Director at Banco Falabella with over a decade of experience transforming global brands like AB InBev, Unilever, and Ferrero. He specializes in brand growth, digital innovation, and building high-performing teams across Latin America. He holds a Bachelor of Business Administration from Universidad del Norte.

Based on his writing, Andres appears to draw creative energy from diverse experiences, including sports, music, and current events. He is reflective about personal development, particularly around cultivating strong leadership skills like active listening and fostering collaboration within his teams.

He won the "Best Brand Launch in Unilever Colombia" award for his successful leadership of the TRESemmé launch.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brand Growth
He has a strong track record of driving brand power and achieving significant sales growth for major brands like Corona, Nutella, and at Banco Falabella.
Empathetic Leadership
He has written about the importance of leaders listening to their teams and creating spaces of trust, a skill he has actively worked to develop in himself.
Customer-Centricity
He emphasizes understanding customer "needs and pains" and is hiring research leads to deepen this knowledge, aiming to make banking simpler and more accessible.

Media Appearances

Andres has no verified media appearances

Work History

1-2021
Marketing Director at Banco Falabella Colombia
8-2018 - 10-2020
Premium Brands Director / Brand Manager (Cerveza Pacífico, Modelo, Stella Artois, Michelob Ultra) at Anheuser-Busch InBev
1-2017 - 8-2018
Regional Corona Brand Manager at Anheuser-Busch InBev
10-2015 - 1-2017
Andean Nutella Category Manager at Ferrero
11-2013 - 9-2015
Senior Regional & Local Brand Manager Tresemmé at Unilever

Education

2005 - 2009
Bachelor of Business Administration (B.B.A.) from Universidad del Norte
2005 - 2009
Bachelor of Business Administration (B.B.A.) from Universidad del Norte

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Marketing Director at Banco Falabella Colombia
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Insights For Selling To Andres F.

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andres F. is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andres F.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andres F. move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andres F. take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Andres F.

Personality Compatibility


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