Andrew Aldridge

Visionary
DISC Type : Ds

Chief Operating Officer at Deepbridge Capital

Greater Cheshire West and Chester Area, United Kingdom

Overview

Andrew is the Chief Operating Officer at Deepbridge Capital, a venture capital firm. With over two decades of experience, he is a growth specialist in financial services, focusing on brand reputation, marketing, and strategic delivery. Colleagues describe him as insightful, pro-active, and creative. He holds a BSc in Business Economics and Marketing from the University of Wales.

Beyond his professional role, Andrew is deeply committed to community causes, serving as a patron for The Tim Parry Johnathan Ball Foundation for Peace. He has a keen interest in football and is also a fan of the LEGO Group, reflecting a creative and strategic mindset in his personal pursuits.

He is a long-standing patron of a national peace foundation created in response to the 1993 Warrington bombings.

Personality Overview

Big Vision Person

Goal-Oriented

Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

EIS & SEIS Investing
As a board member of the Enterprise Investment Scheme Association (EISA), he actively promotes and supports tax-efficient investments into UK startups.
Venture Capital
He leads operations and strategy for Deepbridge Capital, focusing on funding and scaling innovative early-stage technology and life sciences companies.
Peace & Reconciliation
He is a patron of The Tim Parry Johnathan Ball Foundation for Peace, demonstrating a personal commitment to non-violent conflict resolution.

Media Appearances

Andrew has no verified media appearances

Work History

9-2024
Chief Operating Officer at Deepbridge Capital
7-2014 - 11-2024
Chief Marketing Officer at Deepbridge Capital
2-2023
Board Member at Enterprise Investment Scheme Association (EISA)
11-2017
Patron at The Tim Parry Johnathan Ball Foundation for Peace
8-2010 - 11-2017
Trustee at The Tim Parry Johnathan Ball Foundation for Peace

Education

1998 - 2002
BSc Econ (hons) from Prifysgol Aberystwyth University
Education details unavailable from The Bishops' Blue Coat Church of England High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Cheshire West and Chester Area, United Kingdom Job Level : Leadership Designation : Chief Operating Officer at Deepbridge Capital
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andrew

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andrew take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andrew

Personality Compatibility


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