Andrew Barrett

Observer
DISC Type : ic

Business Development Director - Performance at GAIN

London, England, United Kingdom

Overview

Andrew is a Business Development Director at GAIN with extensive experience in driving growth for creative agencies. His career includes director-level roles at Spring Studios and Media. Monks, where he focused on new business and content strategy. He holds a degree in History from Oxford Brookes University.

Andrew demonstrates a strong interest in contemporary marketing and cultural trends. He actively follows and shares content related to how brands can authentically connect with niche audiences, such as the UKs most compelling subcultures and scenes, indicating a passion for innovative brand engagement.

He has a particular interest in the intersection of fan culture and brand marketing.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Agency Growth
His career is dedicated to business development for a variety of agencies, including GAIN, Spring Studios, and Ingenuity, focusing on creating new client relationships.
Brand Engagement
He shares content about webinars focused on helping marketers understand and authentically connect with UK subcultures, indicating an interest in modern brand strategy.
UK Subcultures
He has promoted webinars covering the UK's most compelling subcultures and scenes, showing a specific interest in niche cultural movements and their marketing potential.

Media Appearances

Andrew has no verified media appearances

Work History

12-2025
Business Development Director - Performance at GAIN
7-2025 - 1-2026
Business Development Director at Spring Studios
6-2023 - 7-2025
Growth Monk Content - EMEA at Monks
3-2021 - 5-2023
Senior Account Manager at Ingenuity
8-2018 - 3-2021
Sales Manager at Storyful

Education

2012 - 2015
History from Oxford Brookes University
2004 - 2011
Education details unavailable from The Bishop's Stortford High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Business Development Director - Performance at GAIN
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Andrew

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They like to analyze well and then make their decisions.
  • Can Andrew take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Andrew

Personality Compatibility


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