Andrew Becker

Critic
DISC Type : C

CTO & Technical Director at CAMBRIDGE DYNAMICS LIMITED

Greater Cambridge Area, United Kingdom

Overview

Andrew is the CTO and Technical Director at Cambridge Dynamics, where he has set the strategic direction for over a decade. With a B. Sc. in Mechanical Engineering from the University of the Witwatersrand, he has a proven track record of delivering hundreds of bespoke automation and robotics solutions.

Passionate about all things engineering, Andrews interests extend beyond his professional role. He actively follows developments at his alma mater and his early career involved hands-on work preparing a high-performance vehicle for the renowned Dakar Rally, showcasing a love for complex automotive challenges.

During his university studies, he helped manufacture the chassis and welded components for the works Toyota Hilux competing in the Dakar Rally.

Personality Overview

Precise

Critic

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Bespoke Automation
He has overseen the delivery of hundreds of custom manufacturing automation solutions, translating client needs into detailed mechanical and electrical specifications.
Robotics & Control Systems
This is a stated passion and a core area of his professional expertise, central to the solutions designed by his company.
Strategic Partnerships
He publicly praised technology partners like Beijer Electronics and KEYENCE, highlighting the value of collaboration for successful system integration.

Media Appearances

Andrew has no verified media appearances

Work History

1-2015
CTO & Technical Director at CAMBRIDGE DYNAMICS LIMITED
10-2013 - 1-2015
Engineering Manager at ATS 2000 (pty) ltd
10-2012 - 12-2012
Junior Engineer at HALL SPEED

Education

2006 - 2013
Bachelor of Science (B.Sc.) from University of the Witwatersrand

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Cambridge Area, United Kingdom Job Level : Leadership Designation : CTO & Technical Director at CAMBRIDGE DYNAMICS LIMITED
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Andrew

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Andrew take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Andrew

Personality Compatibility


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