Andrew Berezin

Questioner
DISC Type : c

Vice President, Frontend Engineering at Real Vision

St. Petersburg, Florida, United States

Overview

Andrew Berezin is a seasoned technology leader with over 15 years of experience, currently serving as the VP of Frontend Engineering at Real Vision. His expertise spans frontend and backend systems, with a history of enhancing processes at The Washington Post and Sony. People who have worked with him describe him as innovative, creative, and solutions-oriented.

A software engineer originally from Mariupol, Ukraine, Andrew now resides in Los Angeles. He immigrated to the United States seven years ago and is passionate about cultural diversity, using his professional network to raise awareness for causes he believes in. He enjoys the culturally diverse and queer-friendly environment of his adopted city.

He and a counterpart completely rewrote the RealVision application from scratch in just one year, a testament to his skill and leadership.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Frontend Leadership
As the VP of Frontend Engineering, he leads the entire frontend division at Real Vision, building on his previous management roles at Sony and The Washington Post.
Technical Architecture
In previous roles, he was responsible for designing technical solutions and architecture, focusing on creating custom components to meet unique publisher needs.
Engineering Process
He has a track record of enhancing both business and development processes, including organizing scrum meetings, code reviews, and improving workflows at multiple companies.

Media Appearances

Andrew has no verified media appearances

Work History

10-2023
Vice President, Frontend Engineering at Real Vision
6-2023 - 10-2023
Director, Frontend Engineering at Real Vision
3-2021 - 5-2023
Principal Software Engineer at The Washington Post
11-2019 - 9-2020
Frontend Manager at Sony New Media Solutions
10-2018 - 11-2019
Technical Lead at Sony New Media Solutions

Education

2003 - 2008
Master of Computer Applications (MCA) from Pryazovsky State Technical University, Mariupol
2011 - 2013
Specialist from Computer Academy "Shag"

More Information

Social Presence :

Prographics :

Exp : 9 Location : St. Petersburg, Florida, United States Job Level : Senior Designation : Vice President, Frontend Engineering at Real Vision
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andrew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andrew take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Andrew

Personality Compatibility


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