Andrew Carothers, CCXP

Commander
DISC Type : D

Global Head of Digital Customer Success at Proofpoint

San Rafael, California, United States

Overview

Andrew Carothers is the Global Head of Digital Customer Success at Proofpoint, specializing in AI-driven customer experiences to boost profitability. A founder of Ciscos CX organization and a UCLA graduate, colleagues describe him as a creative, collaborative, and inspiring leader. He has won 12 international CX awards for his work.

Beyond his core role, Andrew is deeply invested in the CX community. He serves on the Strategic AI Program board at the University of San Francisco and is an active member of several professional communities. He frequently serves as a judge for international and US customer experience awards.

He is the author of "The Publicity Handbook, " a guide published by McGraw-Hill, showcasing his expertise beyond customer experience.

Personality Overview

Impact-Driven

Decisive

Very Quick

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

AI-Enabled CX
He founded the adoption of AI into Cisco's digital customer experience and now leverages it at Proofpoint to innovate customer success processes and deliver personalized experiences.
Digital Customer Success
As the Global Head at Proofpoint, he owns the digital strategy for a $2B ARR customer base, focusing on programmatic approaches to increase renewals and drive product adoption.
Accelerating Profitability
His professional focus is on helping B2B companies accelerate growth by lowering churn, increasing upsell revenue, and reducing costs through improved customer experiences.

Media Appearances

Andrew has no verified media appearances

Work History

8-2025
Global Head of Digital Customer Success at Proofpoint
5-2025
Customer Experience Community Member at CxXchange
3-2025
Customer Experience Community Member at CX on the ROCKS Collective
2-2025
Digital Customer Experience Community Member at DCS Connect
1-2024
Board Member at University of San Francisco Graduate School of Management - Strategic AI Program

Education

B.A. from UCLA

More Information

Social Presence :

Prographics :

Exp : 31 Location : San Rafael, California, United States Job Level : Mid-senior Designation : Global Head of Digital Customer Success at Proofpoint
URL has been copied!

Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andrew

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can take decisions very fast if you manage to convince them.
  • Can Andrew take some risk or not?

  • The risks don’t matter much to them.

You And Andrew

Personality Compatibility


Other Proofpoint Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.