Andrew Chung

Sharpshooter
DISC Type : CD

Ecommerce Director at Baird Group

Leeds, England, United Kingdom

Overview

Andrew is a digital marketing leader with over 15 years of experience, currently serving as the Ecommerce Director at Baird Group. Specializing in performance marketing, he drives omni-channel transformation and customer acquisition for major retail brands. Colleagues describe him as diligent, passionate, organized, and deeply knowledgeable.

Outside of his directorial duties, Andrew is deeply engaged with the digital marketing community. He frequently attends industry-leading events like Brighton SEO, Google Marketing Live, and the ITV Showcase to stay at the forefront of the latest trends in e-commerce, advertising, and search engine optimization.

He recently took the stage as a first-time speaker at the Ecommerce North Summit in Manchester.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Fast But Analytical

More than the product, they care about the impact of the product.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

Ecommerce Growth
As Ecommerce Director, he has stated ambitions to make Baird Group's brands the number one formal wear retailers in the UK through strategic digital PR and marketing.
Performance Marketing
His career is built on deep expertise in performance-based channels including PPC, SEO, Display, Paid Social, and Affiliate Marketing to deliver on KPIs.
Brand Transformation
He oversees the digital strategy for a portfolio of brands including Suit Direct and Ben Sherman, focusing on significant growth and market positioning.

Media Appearances

Andrew has no verified media appearances

Work History

1-2021
Ecommerce Director at Baird Group
8-2019 - 1-2021
Head of Acquisition at Baird Group
8-2015 - 5-2019
Director of Paid Media at twentysix
8-2009 - 8-2015
Head of Performance Marketing at twentysix
6-2007 - 6-2009
Account Manager at Affiliate Window

Education

2005 - 2006
Masters from Leeds Beckett University
2001 - 2005
Ba Hons from Teesside University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Leeds, England, United Kingdom Job Level : Mid-senior Designation : Ecommerce Director at Baird Group
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andrew

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Andrew take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Andrew

Personality Compatibility


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