Andrew Cranford, PHR

Galvanizer
DISC Type : Id

Head of Global People Practices at Ralph Lauren

Greensboro, North Carolina, United States

Overview

Andrew has no verified overview

Personality Overview

Self-Assured

Socially Adept

Persuader

They prefer to ensure that they are in control of the situation.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Andrew has no verified topics they care about

Media Appearances

Andrew has no verified media appearances

Work History

7-2023
Head of Global People Practices at Ralph Lauren
5-2022 - 6-2023
Senior Director, Diversity, Equity & Inclusion at Ralph Lauren
3-2020 - 6-2022
Senior Director, People and Development (HR) at Ralph Lauren
5-2016 - 8-2016
Senior Human Resources Consultant at FF Group North America
2-2016 - 7-2016
Senior Human Resources Consultant at Deckers Brands

Education

2000 - 2002
B.A from University of North Carolina at Greensboro
1997 - 2000
Bachelor of Arts (BA) from Appalachian State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greensboro, North Carolina, United States Job Level : Mid-senior Designation : Head of Global People Practices at Ralph Lauren
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • You might need to keep the conversation on track, they tend to slide off-topic
  • Present testimonials from existing customers about their experience with your product

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Andrew take some risk or not?

  • If necessary, they will be ready to take risks.

You And Andrew

Personality Compatibility


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