Andrew Crissell

Pioneer
DISC Type : sdi

Head of Enterprise IT at BEAUTY BAY

St Helens, England, United Kingdom

Overview

Andrew Crissell is the Head of Enterprise IT & Cybersecurity at BEAUTY BAY, leveraging his expertise in infrastructure, cloud computing, and technical leadership. He holds a Bachelor of Science in Business Information Systems from Edge Hill University and has progressed through several IT management roles at companies including Studio Retail Limited and TalkTalk.

He is actively focused on team growth, frequently using his professional network to recruit for key technology and cybersecurity roles within his department.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Enterprise Cybersecurity
His current role as Head of Enterprise IT & Cybersecurity for a major online retailer makes this his primary professional responsibility and focus.
IT Infrastructure
A consistent theme throughout his career, from technical roles to his current leadership position, demonstrates deep expertise in managing enterprise infrastructure.
Team Building
He frequently posts about hiring for various roles, indicating a strong focus on acquiring and developing talent for his teams at BEAUTY BAY.

Media Appearances

Andrew has no verified media appearances

Work History

6-2025 - 2-2026
Head of Enterprise IT at BEAUTY BAY
1-2025
Head of Enterprise IT & CyberSecurity at BEAUTY BAY
3-2022 - 8-2025
Service Delivery & Enterprise Infrastructure Manager at BEAUTY BAY
11-2021 - 3-2022
Infrastructure Manager at Studio Retail Limited
9-2021 - 11-2021
Infrastructure Delivery Manager at Studio Retail Group plc

Education

2000 - 2003
Bachelor of Science (BS) from Edge Hill University

More Information

Social Presence :

Prographics :

Exp : 21 Location : St Helens, England, United Kingdom Job Level : Mid-senior Designation : Head of Enterprise IT at BEAUTY BAY
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Andrew

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are generally fast movers and can take quick decisions
  • Can Andrew take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Andrew

Personality Compatibility


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