Andrew Ellam

Sharpshooter
DISC Type : CD

Interim Chief Technology Officer at Previsico

London Area, United Kingdom

Overview

Andrew is a senior technology executive with experience spanning startups to Big Tech firms like Meta, Amazon, and Monzo. He specializes in scaling engineering teams, cloud computing, and climate tech. He holds an MBA from London Business School and a degree from the University of Cambridge.

Outside of his executive roles, Andrew is a prolific angel investor in early-stage tech startups, having backed over 90 businesses. He is also passionate about human rights and democracy, publicly supporting peaceful protest and activism.

Unique fact: Andrew has served on regulatory panels for the UKs energy and phone-paid services markets, making decisions on multi-million pound fines for legal breaches.

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Scaling Tech Teams
He grew an engineering team's headcount by 5x at Climate X, where he also successfully implemented career frameworks and increased gender diversity from 0% to 27%.
Cloud Cost Management
Has significant experience controlling cloud spend, having negotiated multi-million pound AWS contracts and saved 50% of a budgeted cloud spend in a previous role.
Regulatory Technology
Possesses unique experience in regulatory decision-making from his roles on enforcement panels at Ofgem and the Phone-paid Services Authority, handling serious breaches and fines.

Media Appearances

Andrew has no verified media appearances

Work History

8-2025
Interim Chief Technology Officer at Previsico
1-2025 - 8-2025
Consultant Technical Program Manager at Previsico
3-2023
Enforcement Decision Panel (EDP) Member at Ofgem
1-2017
Angel Investor at Self-employed
5-2016 - 1-2025
Member, Code Adjudication Panel at Phone-paid Services Authority

Education

2002 - 2004
MBA from London Business School
1996 - 1999
Bachelor's Degree from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 9 Location : London Area, United Kingdom Job Level : Leadership Designation : Interim Chief Technology Officer at Previsico
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andrew

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • If convinced, they can reach decisions quite fast.
  • Can Andrew take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Andrew

Personality Compatibility


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