Andrew Ford

Initiator
DISC Type : Di

Director of Digital Strategy at Keystone RV

Detroit Metropolitan Area, United States

Overview

Andrew has no verified overview

Personality Overview

Conviction Driven

Impact-Oriented

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Andrew has no verified topics they care about

Media Appearances

Andrew has no verified media appearances

Work History

1-2025
Director of Digital Strategy at Keystone RV
4-2023 - 1-2025
Digital Marketing Expert at Webasto Americas
8-2022 - 4-2023
Paid Digital Strategist at General RV Center
10-2021 - 7-2022
Senior Marketing Coordinator at Source One Environmental USA (S1E)
4-2021 - 10-2021
Marketing Coordinator at Source One Environmental USA (S1E)

Education

Bachelor's Degree from University of Michigan-Flint

More Information

Social Presence :

Prographics :

Exp : 7 Location : Detroit Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Digital Strategy at Keystone RV
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Andrew take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Andrew

Personality Compatibility


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