Andrew Gerrard

Captain
DISC Type : DS

Senior Associate: Venture at Obsolete.com

London, England, United Kingdom

Overview

Andrew Gerrard is a seasoned business strategist focusing on investment, fundraising, and capital needs for tech businesses, particularly in AI and Web3. He holds roles as Executive Director at C2 Capital and General Partner at MIW Ventures. People who have worked with him describe him as skilled, creative, engaging, and a strategic thinker.

Andrew is passionate about creating a positive global impact through his work. He serves as a Domain Expert for Carbon13, a venture builder addressing the climate emergency, and mentors at The House of St. Barnabas, an organization dedicated to breaking the cycle of homelessness in London.

He is a Senior Mentor at Block Dojo, a global incubator focused on leveraging Web3 and blockchain technology to train and elevate entrepreneurs.

Personality Overview

Long-Term Thinker

Planner & Achiever

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Venture Fundraising
As Executive Director at C2 Capital and GP at MIW Ventures, he helps startups and scale-ups with market entry and securing investment.
AI Adoption
Through his consultancy, Obsolete.com, he enables businesses to understand and integrate AI, focusing on empowering teams rather than replacing them.
Climate Tech
He is a Domain Expert and mentor at Carbon13, a venture builder for the climate emergency, and actively promotes startups solving climate challenges.

Media Appearances

Andrew has no verified media appearances

Work History

3-2024
Senior Associate: Venture at Obsolete.com
8-2023
Ambassador at CogX Festival
6-2023 - 3-2024
Co-Founder & Partner at Obsolete.com
8-2022
Senior Advisor at MyntCoin
12-2021
Mentor at Block Dojo

Education

BSc (Hons) from London Metropolitan University
Diploma from School of Audio Engineering

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Associate: Venture at Obsolete.com
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andrew

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andrew take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andrew

Personality Compatibility


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