Andrew Heppner

Enthusiast
DISC Type : i

Founding Member at Thirsty Friends

Bay City, Michigan, United States

Overview

Andrew is a seasoned entrepreneur with deep roots in the coffee industry. He founded the community-focused Populace Coffee before becoming the Director of Sales at Bellwether Coffee. He is now building Thirsty Friends, a venture syndicate that invests in early-stage Food & Beverage CPG founders, reflecting his passion for supporting new businesses.

Outside of his professional ventures, Andrew is a dedicated family man, husband, and father of two. He moved back to his hometown of Bay City with his high school sweetheart to start his first company. He expresses his creative side by writing poems to put in his 7-year-old daughters lunchbox.

He recently shared that he is building a new life and is three years sober.

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

CPG Investing
He runs Thirsty Friends, a syndicate focused on investing in early-stage, pre-seed, and seed Food and Beverage CPG brands and their founders.
Coffee Industry
His career is rooted in coffee, from founding Populace Coffee to his current sales leadership at the innovative electric roasting company, Bellwether Coffee.
Supporting Founders
A core part of his investment thesis is backing passionate founders who are hands-on and building businesses from the ground up.

Media Appearances

Andrew has no verified media appearances

Work History

8-2025
Founding Member at Thirsty Friends
12-2020
Director of Sales at Bellwether Coffee
10-2019 - 12-2020
Senior Regional Sales Manager at Bellwether Coffee
3-2019 - 12-2020
Regional Sales Manager at Bellwether Coffee
6-2010
Founder at Populace Coffee

Education

Hard Knocks from Bay City Central High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bay City, Michigan, United States Job Level : Mid-senior Designation : Founding Member at Thirsty Friends
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Andrew

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Andrew take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Andrew

Personality Compatibility


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