Andrew Heppner in

Andrew Heppner

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Founding Member at Thirsty Friends
📍 Bay City, Michigan, United States

Andrew is a seasoned entrepreneur with deep roots in the coffee industry. He founded the community-focused Populace Coffee before becoming the Director of Sales at Bellwether Coffee. He is now building Thirsty Friends, a venture syndicate that invests in early-stage Food & Beverage CPG founders, reflecting his passion for supporting new businesses.

Outside of his professional ventures, Andrew is a dedicated family man, husband, and father of two. He moved back to his hometown of Bay City with his high school sweetheart to start his first company. He expresses his creative side by writing poems to put in his 7-year-old daughters lunchbox.

He recently shared that he is building a new life and is three years sober.

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Experience
15 Years
Current Role
Founding Member
Job Level
Mid-senior
Location
Bay City, Michigan, United States
Personality Overview

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Decision Approach
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Priorities

Topics Andrew cares about

CPG Investing
He runs Thirsty Friends, a syndicate focused on investing in early-stage, pre-seed, and seed Food and Beverage CPG brands and their founders.
Coffee Industry
His career is rooted in coffee, from founding Populace Coffee to his current sales leadership at the innovative electric roasting company, Bellwether Coffee.
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Career

Work history

8-2025
Founding Member
Thirsty Friends
12-2020
Director of Sales
Bellwether Coffee
10-2019 - 12-2020
Senior Regional Sales Manager
Bellwether Coffee
3-2019 - 12-2020
Regional Sales Manager
Bellwether Coffee
6-2010
Founder
Populace Coffee
In the press

Media appearances

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Education
Hard Knocks
Bay City Central High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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