Dan Murray🧠

Judge
DISC Type : Dc

Co-Founder at Heights

London, England, United Kingdom

Overview

Dan Murray-Serter is a serial entrepreneur and the Co-Founder of Heights, a leading brain and gut health company. An angel investor in over 100 startups, he also founded a non-profit community for founders. Colleagues describe him as energetic, passionate, and creative, with a degree in English and Art History from the University of Nottingham.

Outside of work, Dan is a dedicated father to two daughters, a role he prioritizes highly, having stepped away from his successful podcast to spend more time with family. He is a passionate advocate for mental wellness and personal growth, topics he frequently explores through his popular daily posts online.

After suffering from chronic insomnia for months, a dieticians recommendation for nutritional supplements completely resolved his issues, inspiring him to start his braincare company, Heights.

Personality Overview

Demanding

Generally Skeptic

Fast But Wary

They respond well to strong and respectful communication.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Brain & Gut Health
Co-founded Heights after personally overcoming insomnia and anxiety through nutrition. He is now a leading voice in 'braincare' and is ranked as the UK’s #1 health creator.
Founder Wellbeing
Speaks openly about overcoming burnout and co-founded Foundrs, a community for entrepreneurs to support each other, emphasizing compassion and avoiding founder burnout.
Startup Investing
As a serial entrepreneur and angel investor in over 100 startups, he is deeply involved in the startup ecosystem, backing companies in health, biotech, and e-commerce.

Media Appearances

Dan has no verified media appearances

Work History

1-2020
Co-Founder at Heights
1-2014
Co Founder, President at Foundrs
1-2015
Angel/Advisor at Angel Investor
3-2017 - 5-2025
Host at Secret Leaders
1-2017 - 7-2018
Co Founder at Mobula

Education

2002 - 2005
English and Art History from University of Nottingham
1993 - 2001
Education details unavailable from University College School

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Heights
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dan

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • If convinced, they can reach decisions quite fast.
  • Can Dan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Dan

Personality Compatibility


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