Andrew Hockley

Critic
DISC Type : C

Managing Director at Hockley Homes

Greater Lincoln Area, United Kingdom

Overview

Andrew Hockley is the founder and Managing Director of Hockley Homes, specializing in sustainable development and premium homes with high environmental standards. With a background in Human Factors Engineering, he focuses on pioneering research in earth buildings and applying modern methods to traditional, low-carbon construction.

He is dedicated to making historical construction processes that used low embodied carbon materials practical for the modern era through research and innovation.

Personality Overview

Information Seeker

Critic

ROI Driven

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Sustainable Construction
He founded his company to focus specifically on earth building research and using low embodied carbon materials for modern, energy-efficient homes.
Modern Building Methods
He actively uses and advocates for Modern Methods of Construction, such as the H+H Thin-Joint System, to increase building speed and energy efficiency.
Architectural Innovation
Publicly collaborates with and praises architectural firms like Studio Bark for creating compelling designs that help secure planning consent for new, sustainable developments.

Media Appearances

Andrew has no verified media appearances

Work History

1-2009
Managing Director at Hockley Homes

Education

1996 - 1997
Postgraduate Diploma Strategic Marketing from University of Suffolk
1979 - 1980
Human Factors Engineering from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Lincoln Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at Hockley Homes
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Andrew

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Andrew take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Andrew

Personality Compatibility


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