Andrew Johnson CeMAP Cert Cii (MP and ER)

Examiner
DISC Type : sc

Managing Director at YES MORTGAGE SERVICES LIMITED

Ringwood, England, United Kingdom

Overview

Andrew Johnson is the Managing Director of YES Mortgage Services, an award-winning advisory firm he founded after a 25-year career as a professional musician in the British Army. His firm operates a no-broker-fee model and specializes in supporting the military community. People who have worked with him describe him as professional, efficient, and knowledgeable.

Outside of his firm, Andrew is a family man who is married with two sons. His personal interests include networking, skiing, and watching rugby. He also has a dog named Truffle.

After spending 25 years as a professional musician in the British Army, he transitioned to a career in financial services.

Personality Overview

Process Oriented

Late Adopter

Unexpressive

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Supporting Veterans
A veteran himself, his firm won the Armed Forces Covenant Silver Award for its commitment to employing and assisting ex-military personnel and their families with their mortgage needs.
Fee-Free Mortgages
His entire business model is built around not charging clients a broker fee, a key differentiator he highlights as part of his commitment to fair and accessible advice.
Specialist Lending
His team was recognized with an award in 2024 for their expertise in specialist lending, indicating a focus on complex and non-conventional mortgage solutions for clients.

Media Appearances

Andrew has no verified media appearances

Work History

4-2014
Managing Director at YES MORTGAGE SERVICES LIMITED
10-2012 - 4-2014
Mortgage Consultant at Connells
8-1987 - 8-2012
SSGT at HM Forces
SSgt at REME band
SSgt at REME band

Education

2015 - 2015
Certificate in Equity Release from Chartered Insurance Institute
2012 - 2012
CeMAP from Big and Bold Ltd

More Information

Social Presence :

Prographics :

Exp : 38 Location : Ringwood, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at YES MORTGAGE SERVICES LIMITED
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Andrew

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Andrew take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Andrew

Personality Compatibility


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