Andrew Kerr

Visionary
DISC Type : Ds

General Manager, Americas Markets & Industries at Microsoft

Newburyport, Massachusetts, United States

Overview

Andrew Kerr is the General Manager for Americas Markets & Industries at Microsoft, specializing in technology strategy and AI-led business transformation. A graduate of the University of Massachusetts Amherst, he is known for building high-performing sales organizations. Colleagues describe him as dedicated, personable, and an expert in virtualization and cloud solutions.

Andrew has a background in collegiate athletics, having played football at UMass Amherst where he was recognized with a leadership award. This experience informs his focus on teamwork, collaboration, and mentorship. He is passionate about fostering diversity and inclusion within his teams and helping customers innovate.

While at AWS, he played a key role in growing the New England business from under $8 million to $120 million in annual recurring revenue.

Personality Overview

Direct & Assertive

Fast But Thoughtful

Early Adopter

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI-led Transformation
His current role and recent activity focus on helping customers adopt AI and cloud solutions to drive measurable business outcomes and enhance agility.
Go-to-Market Strategy
He has extensive experience developing go-to-market plans for emerging technologies and has successfully launched new sales motions in key US markets.
Building Sales Teams
As a self-described servant leader, he has a proven track record of building and leading large sales organizations focused on enterprise innovation and strategic partnerships.

Media Appearances

Andrew has no verified media appearances

Work History

7-2025
General Manager, Americas Markets & Industries at Microsoft
9-2024 - 7-2025
General Manager, Microsoft Northeast, Enterprise Sales at Microsoft
2-2022 - 9-2024
General Manager- Azure, Microsoft Northeast at Microsoft
1-2014 - 5-2018
Cloud Platform Manager at Amazon Web Services (AWS)
2-2006 - 2-2014
Enterprise Relationship Manager at Citrix

Education

BA from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 16 Location : Newburyport, Massachusetts, United States Job Level : Senior Designation : General Manager, Americas Markets & Industries at Microsoft
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andrew

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andrew take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andrew

Personality Compatibility


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