Andrew Ketter

Evaluator
DISC Type : dcs

VP, Performance & Growth Marketing at Nerdy

Cotati, California, United States

Overview

Andrew has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Andrew has no verified topics they care about

Media Appearances

Andrew has no verified media appearances

Work History

3-2019
VP, Performance & Growth Marketing at Nerdy
9-2018 - 3-2019
Head of Growth Marketing at Nerdy
1-2018 - 9-2018
Chief Product Officer at Multiply
2-2016 - 12-2017
VP Product at Multiply
1-2014 - 2-2016
VP of Marketing at Multiply

Education

1999 - 2002
Bachelor of Science (B.S.) from University at Buffalo
1994 - 1997
Education details unavailable from Starpoint

More Information

Social Presence :

Prographics :

Exp : 21 Location : Cotati, California, United States Job Level : Senior Designation : VP, Performance & Growth Marketing at Nerdy
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Andrew

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Andrew take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Andrew

Personality Compatibility


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