Andrew Liu

Researcher
DISC Type : Cs

Head of Corporate Development at MediaLab

Los Angeles, California, United States

Overview

Andrew Liu leads corporate development at MediaLab, leveraging extensive experience from his roles at Leaf Group and in private equity with Winnick & Company. His background also includes managing alternative investments at Guggenheim Partners and equity derivatives at Barclays. He earned his MBA from Duke Universitys Fuqua School of Business.

Based on his shared content, Andrew maintains a keen interest in global technology and venture capital trends, particularly the flow of international investments into US markets. He follows the progress of technology companies in emerging markets like Indonesia.

Unique fact: While at Guggenheim Partners, Andrew co-headed a $3 billion Alternative Investment portfolio.

Personality Overview

Cost Conscious

Soft Communicator

Self-Disciplined

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Corporate Development
His career is centered on corporate development, holding senior roles at both MediaLab and Leaf Group where he drives M&A and strategic growth.
Alternative Investments
Demonstrated deep expertise by co-heading a $3 billion alternative investment portfolio during his tenure at Guggenheim Partners.
Global Tech Investing
He follows global investment dynamics, specifically noting Asia's strong appetite for investing in US venture capital firms and tracking companies in emerging markets.

Media Appearances

Andrew has no verified media appearances

Work History

7-2023
Head of Corporate Development at MediaLab
7-2022 - 6-2023
VP, Head of Corporate and Business Development at Leaf Group
7-2019 - 7-2021
Vice President, Alternative Investments (Office of the CIO) at Guggenheim Partners
6-2016 - 7-2019
Vice President at Winnick & Company
6-2015 - 6-2016
Assistant Vice President at Barclays Investment Bank

Education

Master of Business Administration (M.B.A.) from Duke University - The Fuqua School of Business
Bachelor of Business Administration - BBA from Southern Methodist University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Head of Corporate Development at MediaLab
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Andrew

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Andrew take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Andrew

Personality Compatibility


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