Lindsay (Milner) Katz

Visionary
DISC Type : Ds

Senior Director, East Brand Partnerships at MediaLab

Brooklyn, New York, United States

Overview

Lindsay (Milner) Katz is the Senior Director of East Brand Partnerships at MediaLab, focusing on the Genius, Imgur, and WorldStar HipHop brands. With a background at VICE, The Infatuation, and The Independent, she excels in connecting brands with Gen Z audiences. People who have worked with her describe her as reliable, diligent, innovative, and respectful.

Outside of her professional life, Lindsay has an interest in personal development, having completed a certification in "The Science of Well-Being. " Her education includes a Bachelor of Arts from the University of Michigan and studies at the Lorenzo di Medici School in Florence, Italy, suggesting a passion for culture and learning.

An interesting achievement is that a campaign she worked on, #Brisk x Genius: Cold Takes featuring Doja Cat, was selected as a finalist in the Shorty Awards.

Personality Overview

Fast But Thoughtful

Direct & Assertive

Big Vision Person

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Brand Partnerships
Her entire career is focused on creating and leading brand partnerships, currently for MediaLab's portfolio including Genius and focusing on the East Coast market.
Music & Entertainment
She actively posts about music-related brand partnerships, such as campaigns aligned with album releases for major artists like Taylor Swift.
Gen Z Marketing
Her role at Genius involves connecting brands with its "massive genz audience, " making this a core part of her professional strategy.

Media Appearances

Lindsay has no verified media appearances

Work History

2-2022
Senior Director, East Brand Partnerships at MediaLab
2-2022
Senior Director, East Brand Partnerships at Genius
6-2021 - 2-2022
Director, Partnerships & Sales at The Infatuation
1-2020 - 6-2021
Sales Director, US at The Independent
9-2018 - 1-2020
Client Partner at VICE Media

Education

2010 - 2014
Bachelor of Arts (BA) from University of Michigan
Education details unavailable from Lorenzo di Medici School in Florence, Italy

More Information

Social Presence :

Prographics :

Exp : 8 Location : Brooklyn, New York, United States Job Level : Senior Designation : Senior Director, East Brand Partnerships at MediaLab
URL has been copied!

Insights For Selling To Lindsay

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lindsay is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lindsay

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lindsay move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lindsay take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lindsay

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.