Serena Dodd

Trailblazer
DISC Type : DI

Founder at Fly: The Coaches Network

United Kingdom

Overview

Serena Dodd is the founder of Fly: The Coaches Network and a professional coach known as "The Aliveness Coach. " With a background managing large-scale events for global brands like Porsche and Samsung, she now helps fellow coaches and leaders overcome isolation and burnout. She is certified in positive psychology and breathwork facilitation.

Serena is passionate about helping people who feel stuck or disconnected to find their energy and purpose. A public speaker and host of the "Made to Fly" podcast, she explores topics like avoiding apathy and living a more fulfilling life. She also volunteers as a business mentor for The Kings Trust.

She co-authored the Amazon #1 bestselling book "My Dad Thinks Im a Fairy, " aimed at inspiring others to follow their purpose.

Personality Overview

Friendly But Fast

Persuasive

Values Relationships

They prefer to ensure that they are in control of the situation.  A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions.

Topics They Care About

Coach Collaboration
Founded Fly: The Coaches Network to create a community for experienced coaches to connect, collaborate, and grow their businesses together, combating industry isolation.
Combating Apathy
As "The Aliveness Coach, " she helps clients move past feeling restless or stuck, focusing on reconnecting with their energy, confidence, and sense of possibility.
Building Networks
Advocates for building deep, meaningful relationships rather than just collecting contacts, a core value she embeds in her professional network, Fly.

Media Appearances

Serena has no verified media appearances

Work History

9-2025
Founder at Fly: The Coaches Network
10-2020
Founder at Serena Dodd Coaching
9-2012 - 12-2019
Founder / Director at Serendipity Events
5-2014 - 9-2014
Freelance Senior Account Director at Pulse Group
8-2013 - 12-2013
Freelance Senior Account Director at Jack Morton Worldwide

Education

11-2021 - 5-2022
Breathwork Facilitator from Pause Breathwork
2021 - 2021
Positive Psychology Certification Academy from PPCA

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Leadership Designation : Founder at Fly: The Coaches Network
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Insights For Selling To Serena

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serena is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Serena

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Serena move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Serena take some risk or not?

  • If necessary, they will be ready to take risks.

You And Serena

Personality Compatibility


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