Andrew M.

Enthusiast
DISC Type : i

Head of AI Strategy & Architecture at Sky

Edinburgh, Scotland, United Kingdom

Overview

Andrew has no verified overview

Personality Overview

Optimistic

Amiable & Agreeable

Non-Confrontational

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Andrew has no verified topics they care about

Media Appearances

Andrew has no verified media appearances

Work History

10-2025
Head of AI Strategy & Architecture at Sky
3-2024 - 10-2025
Head of Group Technology Innovation at Sky
12-2019 - 3-2024
Head of Legal Technology Innovation & Insights at Sky
11-2011 - 8-2013
Portfolio Analyst at Quilter
1-2011 - 11-2011
Saltgate Limited - Anti Money Laundering (AML) Project at Saltgate Limited

Education

2006 - 2011
BSc from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 8 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of AI Strategy & Architecture at Sky
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Andrew

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Andrew take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Andrew

Personality Compatibility


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