Andrew MacDonell

Collaborator
DISC Type : is

Head of Digital Business Segment at Topcon Agriculture

San Jose, California, United States

Overview

Andrew leads the digital business segment at Topcon Agriculture, focusing on customer-centric digital platforms for the global agriculture market. An MBA graduate from UC Berkeley, he previously co-founded Optama, an Agtech startup for orchard farming, and drove significant growth in the life science sector at Abbott. He is a frequent speaker on technologys role in agriculture.


Andrew holds a patent for a unified drug mixer and dispenser, highlighting a unique background in medical device innovation before his pivot to agricultural technology.

Personality Overview

Consensus Builder

Appreciative

Fair-minded

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

AI in Agri-Food
He is a frequent panelist on how AI is reshaping food and farming, stating it must be a "strategic priority for both innovators and investors. "
Agtech Innovation
As a startup co-founder and corporate leader, he speaks on agtech innovation, grower adoption, and strategic collaboration within the industry.
Digital Farming Platforms
His current role involves leading the development and growth of a customer-centric digital platform for the global agriculture market at Topcon.

Media Appearances

Andrew has no verified media appearances

Work History

6-2025
Head of Digital Business Segment at Topcon Agriculture
5-2024 - 6-2025
Senior Product Manager (Digital) at Topcon Agriculture
5-2024
Strategic Advisor at Optama
7-2022 - 5-2024
Co-Founder & Chief Operating Officer at Optama
5-2023
Product & Commercialization Consultant at Freelance

Education

2018 - 2019
Master of Business Administration - MBA from University of California, Berkeley, Haas School of Business
2009 - 2010
Master of Science (M.S.) from Loyola Marymount University

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Jose, California, United States Job Level : Mid-senior Designation : Head of Digital Business Segment at Topcon Agriculture
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Show them how they look good by making this decision
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Andrew

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Andrew take some risk or not?

  • It is unlikely that they will take many risks.

You And Andrew

Personality Compatibility


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