Andrew Myers

Wildcard
DISC Type : sic

VP & GM, TSC at The Shopping Channel

York, Ontario, Canada

Overview

Andrew leads the business and transformation of TSC (The Shopping Channel), focusing on the intersection of retail, media, and e-commerce. With an MBA from the Schulich School of Business, he has a strong background in data-led innovation and advanced advertising. Colleagues describe him as creative, analytical, and strategic.

Outside of his executive role, Andrew is a father. He has shared details about his journey to fatherhood, highlighting the importance of family in his life alongside his professional responsibilities within the Rogers organization.

Unique fact: During a walk through the TSC set, Andrew was pulled on air for a spontaneous live TV cameo, showcasing the unscripted nature of live commerce.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Retail Transformation
He is currently leading the full business transformation of TSC, Canada's home shopping and e-commerce brand, focusing on growth by uniting storytelling, data, and technology.
Data-Driven Advertising
His previous roles at Rogers, including VP of Advanced Advertising, involved developing industry-leading, data-led advertising products to amplify revenue and enhance customer experience.
Live Commerce
His social posts frequently highlight the power of live television, featuring on-air teams, live product demos, and even his own spontaneous on-air cameo at TSC.

Media Appearances

Andrew has no verified media appearances

Work History

6-2024
VP & GM, TSC at The Shopping Channel
10-2022
VP, Data and Insights, Advanced Advertising and GTM at Rogers Communications
11-2020 - 11-2022
Sr. Director, Advanced Advertising and Go to Market at Rogers Communications
4-2019 - 11-2020
Sr. Director, Advanced Strategy and Partnerships at Rogers Communications
1-2017 - 3-2019
Senior Director, Audience Development and Monetization (Magazines & Digital Media) at Rogers Communications

Education

2012 - 2013
Master of Business Administration (MBA) from Schulich School of Business - York University
BCom from McGill University

More Information

Social Presence :

Prographics :

Exp : 19 Location : York, Ontario, Canada Job Level : Senior Designation : VP & GM, TSC at The Shopping Channel
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Andrew

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Andrew take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Andrew

Personality Compatibility


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