John Bevan

Examiner
DISC Type : sc

Managing Director at Secure Trust Bank PLC

Oldham, England, United Kingdom

Overview

Paul Lynam is the Group CEO of Equiniti, a position he has held since April 2021. He previously served as the CEO of Secure Trust Bank for over a decade, where he focused on SME lending and consumer finance. His extensive career includes senior leadership roles in SME banking and asset finance at RBS and NatWest.

He is a member of the faculty at the School for CEOs, contributing to the development of future business leaders.

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Challenger Banking
As the former chairman of the BBA Challenger Bank Panel, he has publicly advocated for a more equitable and competitive UK banking market.
SME Banking
He previously ran the SME banking business for RBS/NatWest and focused on SME lending markets during his decade as CEO of Secure Trust Bank.
Asset Finance
Spent four years as the Managing Director of Lombard North Central, a leading UK provider of asset finance, giving him deep expertise in this area.

Media Appearances

John has no verified media appearances

Work History

8-2014
Managing Director at Secure Trust Bank PLC

Education

John has no verified education history

More Information

Social Presence :

Prographics :

Exp : 11 Location : Oldham, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Secure Trust Bank PLC
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from John

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can John take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And John

Personality Compatibility


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