Andrew Smith

Trailblazer
DISC Type : DI

Co-founder & Managing Partner at ThinkUncommon

United States

Overview

Andrew is a co-founder and Managing Partner at ThinkUncommon, with over two decades of experience in retail strategy, leadership, and consulting for Fortune 500 companies. He leverages his background, including roles at Boston Consulting Group, to help organizations innovate and adapt. Andrew holds Bachelors degrees in Technology and Business from Swinburne University of Technology.

He is a vocal advocate for integrating mental health, self-awareness, and emotional connection into modern leadership models. Andrew is passionate about changing outdated corporate traditions and supporting the wellbeing of frontline employees, drawing from his own extensive experience on the shop floor to drive his perspective on empathetic leadership.

Andrew was named one of RETHINK Retails Top Retail Experts for 2025 and hosts multiple shows and podcasts for the publication.

Personality Overview

Charismatic

Assertive

Values Relationships

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies.

Topics They Care About

Leadership & Mental Health
Advocates for moving beyond traditional leadership models to focus on mental health, empathy, and emotional connection to drive success and support employee wellbeing.
Retail Innovation
As co-founder of ThinkUncommon and author of "Retail Innovation Reframed, " he helps brands adapt faster and think differently about the customer experience.
Employee Wellbeing
Passionate about supporting frontline retail workers, emphasizing the immense stress they face and the importance of strong team bonds and mental health resources.

Media Appearances

Andrew has no verified media appearances

Work History

4-2018
Co-founder & Managing Partner at ThinkUncommon
4-2023
Co-Founder at Vendoor
8-2024
Head of Adaptive Strategy at TWO ISAACS
1-2020
Global Expert - Retail & Technology, Media, Telecommunications at Boston Consulting Group (BCG)
6-2021
Advisory Board Member at Progress Retail

Education

2002 - 2006
Bachelor of Technology from Swinburne University of Technology
2002 - 2006
Bachelor of Business from Swinburne University of Technology

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Leadership Designation : Co-founder & Managing Partner at ThinkUncommon
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Andrew take some risk or not?

  • If necessary, they will be ready to take risks.

You And Andrew

Personality Compatibility


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