Andrew Smith in

Andrew Smith

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Co-founder & Managing Partner at ThinkUncommon
📍 United States

Andrew is a co-founder and Managing Partner at ThinkUncommon, with over two decades of experience in retail strategy, leadership, and consulting for Fortune 500 companies. He leverages his background, including roles at Boston Consulting Group, to help organizations innovate and adapt. Andrew holds Bachelors degrees in Technology and Business from Swinburne University of Technology.

He is a vocal advocate for integrating mental health, self-awareness, and emotional connection into modern leadership models. Andrew is passionate about changing outdated corporate traditions and supporting the wellbeing of frontline employees, drawing from his own extensive experience on the shop floor to drive his perspective on empathetic leadership.

Andrew was named one of RETHINK Retails Top Retail Experts for 2025 and hosts multiple shows and podcasts for the publication.

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Experience
18 Years
Current Role
Co-founder & Managing Partner
Job Level
Leadership
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Andrew cares about

Leadership & Mental Health
Advocates for moving beyond traditional leadership models to focus on mental health, empathy, and emotional connection to drive success and support employee wellbeing.
Retail Innovation
As co-founder of ThinkUncommon and author of "Retail Innovation Reframed, " he helps brands adapt faster and think differently about the customer experience.
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Career

Work history

4-2018
Co-founder & Managing Partner
ThinkUncommon
4-2023
Co-Founder
Vendoor
8-2024
Head of Adaptive Strategy
TWO ISAACS
1-2020
Global Expert - Retail & Technology, Media, Telecommunications
Boston Consulting Group (BCG)
6-2021
Advisory Board Member
Progress Retail
In the press

Media appearances

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Education
2002 - 2006
Bachelor of Technology
Swinburne University of Technology
2002 - 2006
Bachelor of Business
Swinburne University of Technology
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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