Andrew Smith

Go-getter
DISC Type : d

VP of Finance at Sona

Epsom, England, United Kingdom

Overview

Oli Cooke is the VP of Finance at Sona, specializing in scaling finance operations for high-growth technology companies. His career includes leadership roles at Zencargo and Culture Trip. He holds a BSc from The University of Edinburgh and is an ICAEW-qualified accountant.

He joined Sona at the pivotal moment of the company securing a $45 million Series B funding round.

Personality Overview

Direct & Candid

Self-Confident

Challenger

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI Workforce Tech
Expressed excitement for Sona's mission to bring AI-powered workforce management to the frontline economy, a key focus of his current role.
Startup Fundraising
Joined Sona as the company announced its $45m Series B, highlighting his experience in the financial landscape of high-growth, venture-backed companies.
Scaling Finance Teams
His career shows a clear progression in leadership, managing finance functions through growth phases at companies like Zencargo and Culture Trip.

Media Appearances

Andrew has no verified media appearances

Work History

1-2026
VP of Finance at Sona
4-2024 - 3-2026
VP Finance at Zencargo
7-2022 - 4-2024
Finance Director at Zencargo
6-2020 - 7-2022
Finance Director at Culture Trip
7-2019 - 6-2020
Financial Controller at Culture Trip

Education

2006 - 2009
Education details unavailable from ICAEW
2002 - 2006
BSc from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 8 Location : Epsom, England, United Kingdom Job Level : Senior Designation : VP of Finance at Sona
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Andrew

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Andrew take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Andrew

Personality Compatibility


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