Andrew Villars

Observer
DISC Type : ci

Interim Supply Chain Director at Appello UK

Chipping Norton, England, United Kingdom

Overview

Andrew is a Supply Chain and Operations Director with over 30 years of experience specializing in turnaround and change management within the retail and hospitality sectors. Holding qualifications from CIMA and in Marketing, he combines strategic thinking with strong execution, currently serving as Interim Supply Chain Director at Appello UK.

Outside of his primary career, Andrew serves as the Chairman of the Trustees for The Ways and Means Trust Limited, a charity in Oxfordshire. The organization supports adults with learning, physical, or mental health disabilities through initiatives like its therapeutic garden project, Greenshoots.

He is actively seeking a web developer with deep expertise in customer experience (CX/UX), showing a direct interest in advancing digital commerce capabilities.

Personality Overview

Curious

Example Seeker

Assertive

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Supply Chain Turnaround
His career is defined by specializing in strategy, turnaround, and change management for supply chain, commercial, and logistics operations in the retail sector.
Charity Governance
Serves as Chairman of the Trustees for a charity, overseeing its governance, financial stability, and strategic mission to support vulnerable adults.
E-commerce CX
Demonstrates a clear focus on digital growth by personally seeking a web developer with skills in customer experience, user interface, and online monetization.

Media Appearances

Andrew has no verified media appearances

Work History

2-2025
Interim Supply Chain Director at Appello UK
4-2023 - 5-2023
Service Director at SELECTA UK LIMITED
1-2020 - 11-2021
Supply Chain Director at Brewers Decorator Centres
7-2018 - 3-2019
Chief Commercial Officer at Bathstore
11-2015 - 5-2016
Chief Operating Officer/Consultant (Interim) at Buy As You View

Education

Chartered Institute of Management Accoutants ACMA from CIMA
Dip M from Diploma in Marketing (DipM)

More Information

Social Presence :

Prographics :

Exp : N/A Location : Chipping Norton, England, United Kingdom Job Level : Mid-senior Designation : Interim Supply Chain Director at Appello UK
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Andrew

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Andrew take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Andrew

Personality Compatibility


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