Geoff Lawrence

Supporter
DISC Type : s

Head of Commercial Management at Appello UK

Lymington, England, United Kingdom

Overview

Geoff is a seasoned business and marketing professional, currently serving as the Head of Commercial Management at Appello UK. With an MBA and extensive experience in both Managing Director and Marketing Director roles, he is dedicated to driving profitable growth. People who have worked with him describe him as an accomplished leader, clear analytical thinker, and an excellent marketeer.

Outside of his corporate roles, Geoff is passionate about the positive impact organizations have on local UK communities. He is a supportive parent, actively leveraging his professional network to help his son, who is completing a Masters in Human Nutrition, find career opportunities in the field.

He has a specific focus on helping not just businesses, but also charities and not-for-profits, grow and fulfill their purpose.

Personality Overview

Procedural

Thoughtful In Approach

Calm

They are good and approachable with everyone, internally and externally.  Their motivation stems from the impact that their decisions can have on the organization.
 They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Profitable Growth
His career focus is on bringing his knowledge and expertise to help UK businesses, charities, and not-for-profits grow and fulfill their purposes.
Strategic Marketing
With a Diploma in Marketing and experience as a Marketing Director, he has a deep-rooted expertise in brand development and strategic planning.
Leadership Development
As the former Managing Director of Vistage UK and a committee member at the ScaleUp Institute, he is focused on equipping leaders with tools for success.

Media Appearances

Geoff has no verified media appearances

Work History

8-2023
Head of Commercial Management at Appello UK
5-2023
Director at GEL Consulting LTD
1-2020 - 9-2023
Leadership & Talent committee member at ScaleUp Institute
8-2018 - 4-2023
Managing Director at Vistage UK
1-2013 - 8-2018
Marketing Director at Vistage UK

Education

2010 - 2013
MBA from University of Southampton
1992 - 1993
Diploma in Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 32 Location : Lymington, England, United Kingdom Job Level : Mid-senior Designation : Head of Commercial Management at Appello UK
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Insights For Selling To Geoff

During A Call Or A Meeting

DO's

  • Talk about refund and cancellation policy if the need arises
  • Focus your pitch on the impact that you could help them have on their organization
  • Pause and ask them if they have any questions

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoff is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Geoff

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Geoff move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Geoff take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Geoff

Personality Compatibility


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