Andrew Walker

Trailblazer
DISC Type : DI

Head Of Business Development at Gameye

Fort Worth, Texas, United States

Overview

Andrew Walker is the Head of Business Development at Gameye, with over two decades of experience in the games industry at companies like Microsoft and Gameforge. He specializes in helping multiplayer game studios scale globally by simplifying their server infrastructure. He earned his Bachelors Degree from the University of Glasgow.

His peers and the studios he has mentored describe him as professional, easy-going, and reliable, with a valuable ability to convey complex ideas clearly and concisely.

Interesting fact: A former colleague noted that Andrews unique Scottish phrases for describing game quality were still being used at Xbox years later.

Personality Overview

Values Relationships

Achievement-Oriented

Persuasive

They are more likely to be open to unproven but exciting technologies.  If they come to believe in your value proposition, they will be your champion. They like to keep things under control.

Topics They Care About

Game Server Scaling
His work is centered on helping multiplayer game studios handle massive player traffic and scale their infrastructure globally, a topic he frequently posts about.
Multiplayer Infrastructure
He focuses on designing cost-efficient deployment strategies for game developers across cloud, bare-metal, and edge computing to ensure low latency for players.
Gaming Industry Networking
He actively attends major industry conferences like Gamescom, GDC, and DICE, frequently posting about networking events and meeting with other professionals.

Media Appearances

Andrew has no verified media appearances

Work History

5-2019
Head Of Business Development at Gameye
2-2016 - 4-2019
Director Of Business Development at Gameforge
2-2016
Game Industry Consultant at Independent
1-2014 - 11-2015
Partner at GameFounders
VP, Business Development at Suddenly Social

Education

Bachelor's Degree from University of Glasgow

More Information

Social Presence :

Prographics :

Exp : 11 Location : Fort Worth, Texas, United States Job Level : Mid-senior Designation : Head Of Business Development at Gameye
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Andrew take some risk or not?

  • They can take risks if necessary.

You And Andrew

Personality Compatibility


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