Andrew Yap

Captain
DISC Type : DS

Founder & CEO at InnoProbe Insight

Singapore, Singapore

Overview

Andrew Yap is the Founder and CEO of InnoProbe Insight and InnoBay Group, where he drives digital transformation using AI-powered marketing and technology-aided market research. A graduate of Nanyang Technological University with a degree in Engineering, he is passionate about developing innovative, results-minded strategies to help clients succeed in the digital world.

Outside of his professional life, Andrew is a family man who is married with a son and a daughter. He consciously transitioned his career from a technical engineering role to pursue his long-held passion for business, sales, and marketing. He stays current on technological advancements, sharing insights on AI, Gemini, and ChatGPT.

He and his entrepreneurial journey were featured on the front page of The Asian Entrepreneur.

Personality Overview

Decisive But Calm

Output-Driven

Long-Term Thinker

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Digital Transformation
His entire professional focus is on helping clients grow through digitization, combining market research, app development, and AI-driven digital marketing strategies.
Future of AI
Actively shares content and follows the latest developments in artificial intelligence, including Google's Gemini, OpenAI's ChatGPT, and the potential impacts of AI on data.
Tech-Driven Research
Founded his company to innovate market research through technology. He developed the ApiaryBuzz platform to facilitate online quantitative and qualitative research.

Media Appearances

Andrew has no verified media appearances

Work History

Founder & CEO at InnoProbe Insight
Founder & CEO at InnoBay Group Pte Ltd
12-2017
Director at InnoBay Australia
Director at InnoBay Technologies Pte Ltd
General Manager at KSFC of KS Energy Limited

Education

Bachelor of Engineering from Nanyang Technological University Singapore
GEC A Levels from Anglo-Chinese Junior College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Singapore, Singapore Job Level : Leadership Designation : Founder & CEO at InnoProbe Insight
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andrew

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andrew take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andrew

Personality Compatibility


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