Andri Renardi Lauw

Critic
DISC Type : C

Head of Data & AI Engineering at DFI Retail Group

Singapore

Overview

Andri Renardi Lauw is the Head of Data & AI Engineering at DFI Retail Group, specializing in high-performance data platforms and driving digital transformation. A frequent speaker on monetizing AI, he is described by colleagues as a leader with clear vision. He is a graduate of Nanyang Technological University Singapore.

Outside of his primary role, Andri demonstrates a commitment to continuous learning through professional certifications in both Cloud Security and Machine Learning. A distinguished scholar, he was part of his universitys premier CN Yang Scholars Programme, designed for students with excellent academic records and leadership potential.

He is a featured speaker at the 2025 Data & AI Summit, presenting on unlocking business value with AI and advanced analytics.

Personality Overview

Critic

Negotiator

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Monetizing AI
His upcoming talk at the Data & AI Summit focuses on identifying new business opportunities and monetizing AI and advanced analytics initiatives.
Retail Digital Transformation
He leads data strategy and digital transformation for DFI Retail Group, one of Asia's leading retailers, including brands like 7-eleven and IKEA.
Scalable Data Systems
His background includes building highly scalable, real-time data systems and serverless big data warehousing for tech unicorn Traveloka.

Media Appearances

Andri has no verified media appearances

Work History

Head of Data & AI Engineering at DFI Retail Group
Data Engineering Manager at Traveloka
Senior Data Engineer at Traveloka
Data Engineer at Keysight Technologies

Education

Bachelor of Engineering from Nanyang Technological University Singapore

More Information

Social Presence :

Prographics :

Exp : N/A Location : Singapore Job Level : Mid-senior Designation : Head of Data & AI Engineering at DFI Retail Group
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Insights For Selling To Andri Renardi

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andri Renardi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Andri Renardi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Andri Renardi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Andri Renardi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Andri Renardi

Personality Compatibility


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