Andy Acton

Visionary
DISC Type : Ds

Sales Director - Insurance at Nice 1 Ltd

Stafford, England, United Kingdom

Overview

Andy is a director and advisor with a focus on sustainability, insurance, and healthcare for business owners. He specializes in creating secure payment environments for digital assets and driving business growth through strategic partnerships. Colleagues describe him as knowledgeable, energetic, honest, and easy to work with.

Outside of his professional roles, Andy is a family man, having recently shared the privilege of walking his daughter down the aisle at her wedding. He is also committed to philanthropy through his work with a charity focused on mental wellness.

He serves as the NED & Chair of Trustees for SPORT AGAINST SUICIDE, an organization dedicated to mental health education and support.

Personality Overview

Fast But Thoughtful

Direct & Assertive

Big Vision Person

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Business Owner Success
His work across multiple companies focuses on providing business owners with growth opportunities, market positioning, and innovative insurance solutions.
Secure Digital Assets
His personal introduction highlights a belief in providing business owners with a safe and secure environment for payments and digital asset management.
Mental Wellness
He is the Chair of Trustees for SPORT AGAINST SUICIDE, a charity focused on developing the understanding of mental wellness through education and support.

Media Appearances

Andy has no verified media appearances

Work History

10-2019
Sales Director - Insurance at Nice 1 Ltd
10-2019
Business Advisor at Secret Source Marketing
6-2023 - 12-2025
Head of Investor Relations at St James Health Group
2-2013 - 12-2025
Owner at WhiteMeadow Consulting
4-2021 - 2-2024
NED & Chair of Trustees at SPORT AGAINST SUICIDE

Education

1973 - 1979
Education details unavailable from Highlands Grammar School Halifax

More Information

Social Presence :

Prographics :

Exp : 12 Location : Stafford, England, United Kingdom Job Level : Mid-senior Designation : Sales Director - Insurance at Nice 1 Ltd
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andy

Personality Compatibility


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