Andy Barraclough in

Andy Barraclough

Trailblazer · DISC type ID
Head of Marketing at SAP
📍 Feltham, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Feltham, England, United Kingdom
Personality Overview

How Andy shows up

Values Relationships
Assertive
Charismatic

They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Priorities

Topics Andy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2024
Head of Marketing
SAP
5-2022 - 10-2023
Marketing Director
The Access Group
1-2019 - 5-2022
Senior Director of EMEA Marketing
Pegasystems
2-2016 - 12-2018
Senior Director of International Marketing
Pegasystems
10-2014 - 2-2016
Senior Director, Global Programs
Pegasystems
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1989 - 1993
BSc Hons
Aston University
1983 - 1989
Education details unavailable
Silverdale Comprehensive Sheffield
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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