Andy Barraclough

Trailblazer
DISC Type : ID

Head of Marketing at SAP

Feltham, England, United Kingdom

Overview

Andy has no verified overview

Personality Overview

Values Relationships

Assertive

Charismatic

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Andy has no verified topics they care about

Media Appearances

Andy has no verified media appearances

Work History

1-2024
Head of Marketing at SAP
5-2022 - 10-2023
Marketing Director at The Access Group
1-2019 - 5-2022
Senior Director of EMEA Marketing at Pegasystems
2-2016 - 12-2018
Senior Director of International Marketing at Pegasystems
10-2014 - 2-2016
Senior Director, Global Programs at Pegasystems

Education

1989 - 1993
BSc Hons from Aston University
1983 - 1989
Education details unavailable from Silverdale Comprehensive Sheffield

More Information

Social Presence :

Prographics :

Exp : 20 Location : Feltham, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at SAP
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Andy take some risk or not?

  • They can take risks if necessary.

You And Andy

Personality Compatibility


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