Sonia Dandy-Bee

Energizer
DISC Type : I

Head of Integrated Marketing at SAP

Greater Reading Area, United Kingdom

Overview

Sonia has no verified overview

Personality Overview

Enthusiastic

Big Picture Person

Full Of Energy

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Sonia has no verified topics they care about

Media Appearances

Sonia has no verified media appearances

Work History

7-2022
Head of Integrated Marketing at SAP
3-2022 - 7-2022
Senior Manager, Industry Marketing lead at KPMG
3-2020 - 3-2022
Senior Marketing Manager, Financial Services at KPMG
1-2018 - 12-2019
Business Unit Director - Employee Experience and Engagement at Avvio Reply
5-2017 - 12-2017
Senior Account Director at Avvio Reply

Education

1993 - 1997
BSC European Marketing and Technology from University of Humberside
1998 - 1999
CIM Diploma in Marketing from Reading College

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Reading Area, United Kingdom Job Level : Mid-senior Designation : Head of Integrated Marketing at SAP
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sonia

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sonia take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Sonia

Personality Compatibility


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