Andy Barratt in

Andy Barratt

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Currys plc at Full-time
📍 Greater London, England, United Kingdom

Andy Barratt is the Head of Retail Media at Currys, leading their "Currys Connected Media" division. With over two decades of experience at retailers like Amazon and Tesco, he specializes in omnichannel advertising. He holds a BSc from the University of Warwick.

His team recently won a Performance Marketing Award for their innovative use of affiliate marketing technology, showcasing their success in the field.

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Experience
15 Years
Current Role
Currys plc
Location
Greater London, England, United Kingdom
Personality Overview

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Priorities

Topics Andy cares about

Retail Media Growth
He leads Currys' retail media arm and frequently discusses its challenges and opportunities, emphasizing the use of first-party data to support advertising brands.
Omnichannel Strategy
He is focused on bridging online and in-store advertising, recently launching a new digital screen solution to create a unified experience for brands and customers.
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Career

Work history

Currys plc
Full-time
8-2010 - 10-2020
Head of Online Marketing
Dixons Carphone
Tesco Stores Ltd
4 yrs 5 mos
Amazon.com
7 yrs 2 mos
1-1994 - 3-1999
Senior Consultant
Cap Gemini Sogeti
In the press

Media appearances

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Education
1990 - 1993
BSc.
University of Warwick
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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