Laila Low in

Laila Low

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Head of UX, Design, SEO, GEO & Digital Content at Currys plc
📍 United Kingdom

Laila is a digital leader at Currys with over 20 years of experience, currently heading the UX, Design, and Search teams. She specializes in shaping customer-first online journeys by blending creativity and data. Colleagues describe her as innovative, creative, and forward-thinking, with a degree in Communication and Media.

Outside of her direct responsibilities, Laila shows a keen interest in the strategies of major digital and entertainment innovators, following companies like Google and The Walt Disney Company. This suggests a passion for how technology and creative storytelling intersect to shape customer experiences on a global scale.

She is actively reshaping her teams approach to search in response to AIs growing influence.

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Experience
20 Years
Current Role
Head of UX, Design, SEO, GEO & Digital Content
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Laila cares about

Evolving Search Strategy
She is actively hiring for new roles and evolving her team's SEO and GEO strategies to adapt to changes in online customer discovery driven by AI.
Customer-First Journeys
She is passionate about creating seamless online experiences for customers that effectively blend creativity, data, and technology to deliver business impact.
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Career

Work history

11-2020
Head of UX, Design, SEO, GEO & Digital Content
Currys plc
4-2017 - 11-2020
Senior Online Design Manager
Currys plc
4-2014 - 4-2018
ECommerce Design Manager
Currys plc
1-2011 - 4-2014
Senior Online Designer
Currys plc
11-2010 - 1-2011
Senior online B2B Designer
Currys Business
In the press

Media appearances

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Education
Communication and Media
University of Bedfordshire
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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