Andy Booth

Go-getter
DISC Type : d

Managing Director at Naglotech Ltd

St Osyth, England, United Kingdom

Overview

As Managing Director of Naglotech Ltd for over 21 years, Andy specializes in IT support, disaster recovery, and bespoke systems for SMEs. He leverages extensive experience with Microsoft-based development and holds an HND from Colchester Institute, focusing on providing robust IT solutions and managed hosting.

Andy is an active supporter of his local community, primarily through his companys sponsorship of the Colchester United Football Club. He appears to value local connections and enjoys the camaraderie within the regional business scene, including friendly competition with peer companies.

For a post about the serious topic of Cyber Essentials, he humorously noted the photo was taken in a colleagues tidier office.

Personality Overview

Direct & Candid

Vision Oriented

Self-Confident

They care equally about the product and its potential impact.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

IT for SMEs
His entire career focus is on developing IT systems, providing support, and offering disaster recovery solutions tailored for small to medium-sized enterprises.
Cyber Security
He actively encourages businesses to adopt the Cyber Essentials compliance framework to ensure a robust level of security around their infrastructure.
Cloud Solutions
His company provides and promotes managed hosting in the Microsoft Azure Cloud and advocates for cloud-based VoIP services for business efficiency and security.

Media Appearances

Andy has no verified media appearances

Work History

1-2004
Managing Director at Naglotech Ltd
1-2008 - 7-2008
IT Consultant at Linklaters
11-2006 - 12-2007
IT Consultant at Exchanging
1-2005 - 10-2006
IT Consultant at Brit Insurance
12-2001 - 11-2004
Project Manager at Cox Insurance Group

Education

1989 - 1991
HND from Colchester Institute
1983 - 1988
GCSEs from Clacton County High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : St Osyth, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Naglotech Ltd
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Andy

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • Their decision making speed is somewhere in the middle.
  • Can Andy take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Andy

Personality Compatibility


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