Andy Borinstein

Evaluator
DISC Type : dcs

Partner at BEYOND Insights

New York, New York, United States

Overview

Andy Borinstein is a seasoned market research executive and Partner at BEYOND Insights, specializing in consumer insights for top media companies. A graduate of Columbia University and the University of Pennsylvania, he translates complex data into compelling human stories. Colleagues describe him as hard-working, smart, driven, and supportive.

Andy has a notable passion for education and mentorship, demonstrated by his recent engagement teaching research methods to students at the University of Colorado, Boulder. In his earlier years, he was a key figure in the Ultimate Frisbee community, helping to grow the sport and promote it in national publications.

He was instrumental in proposing the first East Coast College Championship for Ultimate Frisbee.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Consumer Insights
His entire career is focused on qualitative and quantitative research to understand consumer behavior and craft compelling narratives for brands.
Media Research
Has extensive experience leading insights divisions at major media companies like Dotdash Meredith and Sports Illustrated.
Mentoring Students
Recently enjoyed applying his real-world expertise by teaching research and insights classes to students at the University of Colorado, Boulder.

Media Appearances

Andy has no verified media appearances

Work History

9-2024
Partner at BEYOND Insights
4-2023
Chief Executive Officer at Borinstein and Associates, LLC
4-2022 - 12-2022
Vice President, Corporate Research & Insights, Dotdash Meredith at Dotdash Meredith
2-2018 - 4-2022
Vice President, Content Strategy & Insights at Meredith Corporation
8-1998 - 10-2019
Research Director at Sports Illustrated

Education

1983 - 1987
Master's and Master of Philosophy from Columbia University
9-1978 - 5-1982
Bachelor's degree from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 27 Location : New York, New York, United States Job Level : Leadership Designation : Partner at BEYOND Insights
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Andy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Andy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Andy

Personality Compatibility


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