Andy Borinstein in

Andy Borinstein

Evaluator · DISC type dcs
Partner at BEYOND Insights
📍 New York, New York, United States

Andy Borinstein is a seasoned market research executive and Partner at BEYOND Insights, specializing in consumer insights for top media companies. A graduate of Columbia University and the University of Pennsylvania, he translates complex data into compelling human stories. Colleagues describe him as hard-working, smart, driven, and supportive.

Andy has a notable passion for education and mentorship, demonstrated by his recent engagement teaching research methods to students at the University of Colorado, Boulder. In his earlier years, he was a key figure in the Ultimate Frisbee community, helping to grow the sport and promote it in national publications.

He was instrumental in proposing the first East Coast College Championship for Ultimate Frisbee.

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Experience
27 Years
Current Role
Partner
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Andy shows up

Thorough Evaluator
Hard To Convince
Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Andy cares about

Consumer Insights
His entire career is focused on qualitative and quantitative research to understand consumer behavior and craft compelling narratives for brands.
Media Research
Has extensive experience leading insights divisions at major media companies like Dotdash Meredith and Sports Illustrated.
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Career

Work history

9-2024
Partner
BEYOND Insights
4-2023
Chief Executive Officer
Borinstein and Associates, LLC
4-2022 - 12-2022
Vice President, Corporate Research & Insights, Dotdash Meredith
Dotdash Meredith
2-2018 - 4-2022
Vice President, Content Strategy & Insights
Meredith Corporation
8-1998 - 10-2019
Research Director
Sports Illustrated
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1983 - 1987
Master's and Master of Philosophy
Columbia University
9-1978 - 5-1982
Bachelor's degree
University of Pennsylvania
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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