Andy Borinstein is a seasoned market research executive and Partner at BEYOND Insights, specializing in consumer insights for top media companies. A graduate of Columbia University and the University of Pennsylvania, he translates complex data into compelling human stories. Colleagues describe him as hard-working, smart, driven, and supportive.
Andy has a notable passion for education and mentorship, demonstrated by his recent engagement teaching research methods to students at the University of Colorado, Boulder. In his earlier years, he was a key figure in the Ultimate Frisbee community, helping to grow the sport and promote it in national publications.
He was instrumental in proposing the first East Coast College Championship for Ultimate Frisbee.
Read the full overview →They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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