Andy Bruce

Collaborator
DISC Type : is

Chief Executive Officer at Fleet Alliance and Intelligent Car Leasing

United Kingdom

Overview

Andy Bruce is the CEO of Fleet Alliance and Intelligent Car Leasing, bringing decades of executive experience from the automotive sector. A graduate of Strathclyde University, he previously served as CEO of Lookers plc, one of the UKs largest motor retail groups, significantly shaping its growth and strategy.

Outside of his corporate roles, Andy is an avid Glasgow Rangers fan, maintaining a connection to his Scottish roots.

He began his extensive career in the motor industry in 1986 as a graduate trainee at Land Rover, showcasing a lifelong dedication to the automotive world.

Personality Overview

Appreciative

Fair-minded

Example Driven

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Electric Vehicle Transition
He frequently discusses the accelerating switch to EVs, noting they account for the majority of Fleet Alliance's new car orders, driven by corporate ESG agendas and tax incentives.
Automotive Retail
Possesses deep expertise from his time as CEO of Lookers, a major UK car dealership group, where he navigated market shifts and led acquisition strategies.
B2B Fleet Management
As CEO of Fleet Alliance, he is focused on the SME market, salary sacrifice schemes, and positioning the company as a leader in carbon-neutral mobility solutions.

Media Appearances

Andy has no verified media appearances

Work History

8-2021
Chief Executive Officer at Fleet Alliance and Intelligent Car Leasing
1-2020 - 8-2021
Automotive Executive at none
1-2014 - 1-2020
Chief Executive Officer at Lookers plc
1-2000 - 12-2013
Managing Director at Lookers plc

Education

Andy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Fleet Alliance and Intelligent Car Leasing
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • When asking them questions, sound relatable and informal
  • Show them how they look good by making this decision

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Andy

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Andy take some risk or not?

  • They are unlikely to take many risks.

You And Andy

Personality Compatibility


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