Andy Erickson

Inspirer
DISC Type : id

Director of Global Product Innovation at Golf Pride

Pinehurst, North Carolina, United States

Overview

Andy Erickson is a Chief Innovation Officer at Golf Pride with a history of leading product innovation and strategy for major consumer and industrial brands. A graduate of the University of Mississippi with executive education from Stanford, he specializes in building innovation teams from the ground up and transforming established brands for new markets.

Outside of his professional life, Andy is an avid golfer, an interest that aligns perfectly with his leadership role at one of the sports top brands. He is deeply engaged in the golf community, working from the Global Innovation Center in Pinehurst, NC, a renowned hub for the sport.

Unique fact: Andy is a recipient of the Bronze Star Medal for his military service.

Personality Overview

Confident & Optimistic

Fast Adopter

Charming & Persuasive

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Product Innovation
His entire career focuses on innovation, from building teams to launching new products at Golf Pride and Worthington Industries.
Team Building
Identifies himself as a "Builder of Teams" in his headline and has a proven track record of creating successful innovation departments from scratch.
Brand Transformation
A core part of his role at Golf Pride is transforming it from a top-tier golf equipment name into a leading consumer product brand.

Media Appearances

Andy has no verified media appearances

Work History

7-2020
Director of Global Product Innovation at Golf Pride
2-2018 - 7-2020
Director Of Innovation, Industrial Products at Worthington Industries
3-2013 - 2-2018
Director, Innovation Strategy at Worthington Industries
7-2011 - 4-2012
Plant Manager at Worthington Industries
4-2009 - 3-2013
Engagement Manager at Worthington Industries

Education

2001 - 2005
BA from University of Mississippi
Executive Education in Design Thinking from Stanford University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Pinehurst, North Carolina, United States Job Level : Mid-senior Designation : Director of Global Product Innovation at Golf Pride
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Andy

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Andy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Andy

Personality Compatibility


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