Andy Hough

Examiner
DISC Type : cs

Product Delivery Lead, Digital Workplace at Ashurst

Coulsdon, England, United Kingdom

Overview

Andy Hough is a Product Delivery Lead at Ashurst, specializing in digital workplace initiatives. With over a decade of experience in project management using Agile and Waterfall methodologies, he is certified as a Prince 2 Practitioner and ScrumMaster. Colleagues describe him as diligent, highly organized, and having an outstanding eye for detail.

Personality Overview

Overcautious

Tough To Convince

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Digital Workplace
Currently leads digital workplace initiatives at Ashurst, focusing on creating seamless experiences to enhance productivity and operational efficiency.
Agile Methodologies
Passionate about empowering teams through agile leadership and holds multiple certifications, including Certified ScrumMaster (CSM).
Youth Volunteering
Actively volunteers with the Scouts, demonstrating a commitment to community and helping young people learn new skills.

Media Appearances

Andy has no verified media appearances

Work History

4-2023
Product Delivery Lead, Digital Workplace at Ashurst
2-2015 - 4-2023
Project Manager at Ashurst
1-2012 - 2-2015
Project Manager, UK Healthcare at BigHand
6-2011 - 4-2012
Speech Recognition Solutions Manager at BigHand
8-2010 - 6-2011
Project Manager at BigHand

Education

2002 - 2007
Bachelor of Science (BSc) from University of Surrey
1995 - 2000
Education details unavailable from Hadleigh

More Information

Social Presence :

Prographics :

Exp : 19 Location : Coulsdon, England, United Kingdom Job Level : Mid-senior Designation : Product Delivery Lead, Digital Workplace at Ashurst
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Andy

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Andy take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Andy

Personality Compatibility


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