Andy Netzel, CCXP

Initiator
DISC Type : Di

SVP, Director 360° Measurement & Impact at KeyBank

Cleveland, Ohio, United States

Overview

Andy Netzel is a senior strategy leader at KeyBank, specializing in customer experience (CX) transformation. He excels at using research, analytics, and client feedback to drive measurable business impact, evidenced by two Chairmans Awards. Colleagues describe him as a "true leader, " "creative, " and a "great partner. "

Outside of his strategic work, Andy is engaged in his community. He actively participates in company-sponsored volunteer initiatives, spending time with coworkers giving back to the local community.

He founded and led KeyBanks first-ever Voice of the Client and research program for Commercial Payments.

Personality Overview

Impact-Oriented

Friendly Challenger

Confident

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Client Experience
He leads enterprise-wide CX transformation and has spoken at industry conferences about scaling the impact of client-centric operations.
Data-Driven Outcomes
His role focuses on connecting behavioral data and analytics to business results, having delivered significant gains in client satisfaction and efficiency.
Program Leadership
He has a track record of building and leading complex programs from scratch, including founding the Performance Innovation Lab at KeyBank.

Media Appearances

Andy has no verified media appearances

Work History

8-2025
SVP, Director 360° Measurement & Impact at KeyBank
8-2023 - 8-2025
SVP, CX Strategy Director at KeyBank
4-2023 - 8-2023
SVP, Head of the Performance Innovation Lab at KeyBank
4-2021 - 4-2023
VP, Head of the Performance Innovation Lab at KeyBank
2-2020 - 4-2021
VP, Client Success Effectiveness, Enterprise Payments & Analytics at KeyBank

Education

2015 - 2017
Master of Business Administration (MBA) from West Texas A&M University
1999 - 2003
B.S. from Kent State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Cleveland, Ohio, United States Job Level : Leadership Designation : SVP, Director 360° Measurement & Impact at KeyBank
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Andy

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Andy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Andy

Personality Compatibility


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