Andy Parker

Captain
DISC Type : DS

EMEA Ecommerce Commercial & Sales Director at Bayer

Basel Metropolitan Area, Switzerland

Overview

Andy Parker is the EMEA Ecommerce Commercial and Sales Director at Bayer, with over 15 years of experience in FMCG, retail, and consumer health. He specializes in digital transformation and e-commerce growth, having worked at blue-chip organizations like Mars and adidas. He holds a degree in History from the University of Exeter.

He is passionate about supporting others in navigating the complexities of e-commerce. Colleagues consistently describe him as a servant leader who is personable, puts people first, and inspires his teams through his enthusiasm and commitment to learning and winning.

Unique fact: Andy was a founding member of three separate, highly successful e-commerce teams at Adidas, Mars, and Bayer.

Personality Overview

Consummate Professional

Output-Driven

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Connected Commerce
He frequently speaks on this topic at industry events, exploring the opportunities in creating a seamless shopping experience to best serve modern consumers.
Data-Driven Strategy
Advocates for using data to move beyond simple averages and towards sophisticated, personalized shopper strategies to enhance the customer experience and drive growth.
Ecommerce Leadership
Passionate about building new digital operating models and leading teams. He has established and led multiple high-performing e-commerce teams across the EMEA region.

Media Appearances

Ep 1: BAYER, Andre Cremers & Andy Parker – Data‑driven Transformation. Featured in Apple Podcasts

See Now

Work History

7-2023
EMEA Ecommerce Commercial & Sales Director at Bayer
1-2023 - 6-2023
EMEA Ecommerce Key Accounts at Bayer
8-2021 - 12-2022
EMEA Regional Amazon Director at Mars
11-2019 - 8-2021
Global Ecommerce Sales Acceleration Director at adidas
3-2018 - 11-2019
Global Go To Market Director - Football Footwear & Accessories at adidas

Education

10-2023 - 12-2023
Brand Management from MiniMBA
2005 - 2008
History from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 10 Location : Basel Metropolitan Area, Switzerland Job Level : Mid-senior Designation : EMEA Ecommerce Commercial & Sales Director at Bayer
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andy

Personality Compatibility


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