Andy Raskin

Enthusiast
DISC Type : i

Strategic narrative at Venture-backed technology companies

San Francisco, California, United States

Overview

Andy has no verified overview

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Andy has no verified topics they care about

Media Appearances

Andy has no verified media appearances

Work History

2-2013
Strategic narrative at Venture-backed technology companies
12-2013 - 9-2014
VP Marketing (acquired by Merkle) at 500friends, a Merkle Company
8-2012 - 9-2013
Senior Director, Product Marketing at Terracotta (Software AG)
2011 - 9-2012
Director of Product Marketing at Mashery (acquired by Intel)
2009 - 3-2011
Product Manager at Skype

Education

Master of Business Administration (MBA) from The Wharton School
Master's Degree from The Lauder Institute - University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : N/A Designation : Strategic narrative at Venture-backed technology companies
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Andy

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Andy take some risk or not?

  • They can take some low-probability risks if needed.

You And Andy

Personality Compatibility


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