Andy Ruben

Trailblazer
DISC Type : DI

Cofounder & CEO at Clarity Systems

Burlingame, California, United States

Overview

Andy Ruben is a visionary and innovative leader with 30 years of experience in retail and eCommerce. As CEO of Clarity and founder of Trove, he pioneers AI-driven commerce and circular economy solutions. He was notably Walmarts first Chief Sustainability Officer and is a graduate of Washington University in St. Louis. People who have worked with him often describe him as visionary, inspirational, and dynamic.

Outside of his professional roles, Andy is a dedicated family man, residing in the Bay Area with his wife and two children. He has a passion for adventure and the outdoors, demonstrated by a significant backpacking journey he undertook in his earlier years.

Unique Fact: Before his extensive career in retail, Andy backpacked from the southern tip of Chile all the way to Alaska.

Personality Overview

Charismatic

Persuasive

Values Relationships

They are charming and have the ability to align others behind their decisions.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Circular Economy
He founded Trove, the leading platform for branded resale, and has pioneered circular business models for major brands like Patagonia, lululemon, and Levi's.
Retail Innovation
His career focuses on transformative retail, from launching Walmart's first grocery delivery to now using AI at Clarity to solve retail returns fraud.
Corporate Sustainability
Served as Walmart's first-ever Chief Sustainability Officer, embedding environmental priorities into corporate strategy and testifying before the U. S. Senate on the topic.

Media Appearances

Andy has no verified media appearances

Work History

2-2026
Cofounder & CEO at Clarity Systems
6-2025
Board Director at Goodwill Industries International
8-2024
Sr. Advisor at Boston Consulting Group (BCG)
5-2022 - 1-2026
Founder & Board Chair at Trove
11-2020
Lead Independent Board Director at Zevia

Education

1994 - 1996
MBA from Washington University in St. Louis
1991 - 1996
BSCE from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 30 Location : Burlingame, California, United States Job Level : Leadership Designation : Cofounder & CEO at Clarity Systems
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Andy take some risk or not?

  • They can take risks if necessary.

You And Andy

Personality Compatibility


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