Andy Sauer

Commander
DISC Type : D

Global Channel Lead - Phriendly Phishing at Phriendly Phishing

Greater Sydney Area, Australia

Overview

Andy is a senior SAAS leader with over 14 years of experience in sales and channel management, transitioning from HR and learning tech to cybersecurity. As Global Channel Lead at Phriendly Phishing, he spearheads the global go-to-market channel strategy. A University of Canberra graduate, people he has worked with describe him as honest, encouraging, and a leading expert.

He received the 2017 Instructure Overachiever Award for exceeding his yearly sales target by more than 110%.

Personality Overview

Decisive

Risk-Taker

Very Quick

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Human Cyber Risk
His current professional focus at Phriendly Phishing, where he promotes tools and training for human risk management and building a 'human firewall'.
Channel GTM Strategy
He leads the global channel team and recently announced a major partnership with OneStep Group to combine managed services with his company's platform.
SAAS Sales Leadership
Has over 14 years of experience building and scaling sales functions in SAAS businesses, including setting targets and KPIs from the ground up.

Media Appearances

Andy has no verified media appearances

Work History

10-2023
Global Channel Lead - Phriendly Phishing at Phriendly Phishing
5-2020 - 10-2023
ANZ Sales Manager | Phriendly Phishing | Global Leaders in Phishing Education & Simulation at Phriendly Phishing
9-2019 - 3-2020
Regional Manager - Australia and New Zealand at PASS Technology Group
1-2016 - 9-2019
Regional Director AU/NZ - Bridge Employee Development Suite (LMS, Perform, Career, Engage, Connect) at Instructure
2-2013 - 1-2016
Business Manager at Learning Seat

Education

2000 - 2002
Bachelor from University of Canberra
1985 - 1998
H.S.C. from SCECGS Redlands

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Global Channel Lead - Phriendly Phishing at Phriendly Phishing
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Andy take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Andy

Personality Compatibility


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