Andy Smerdon

Critic
DISC Type : C

Managing Director at Aquatec Group Ltd

Basingstoke, England, United Kingdom

Overview

Dr. Andy Smerdon is the founder and Chairman of Aquatec Group, a company specializing in underwater instrumentation and subsea integrity monitoring. With a PhD from the University of Aberdeen, he leads the development of award-winning acoustic and optical sensing technologies. He is a frequent speaker at major subsea and ocean technology industry events.

Outside of his technical work, Andy is a director and songwriter for a music publishing company he co-founded, Rose & Thorne Ltd. He also pursues his passion for high-speed action as the owner and photographer at Aqua Action Image, which focuses on motorsport photography.

He uniquely combines a deep expertise in subsea engineering with a creative career as a songwriter and music publisher.

Personality Overview

Negotiator

Precise

Information Seeker

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Subsea Asset Integrity
His company, Aquatec, develops award-winning technology for subsea integrity monitoring, a topic he actively presents on at industry workshops and conferences.
Marine Technology
He founded and leads a company that designs and manufactures underwater instrumentation, and has authored papers on acoustic communication standards and modem performance.
Music & Songwriting
He is a director, publisher, and songwriter at his co-founded music publishing company, Rose & Thorne Ltd, indicating a serious personal and business interest in music.

Media Appearances

Andy has no verified media appearances

Work History

9-1990
Managing Director at Aquatec Group Ltd
9-2016
Director, Publisher & Songwriter at Rose & Thorne Ltd
2-2001
Owner, Photographer at Aqua Action Image
1-1986 - 9-1990
Technical Manager at Marine Acoustics Ltd

Education

2019 - 2026
Doctor of Philosophy - PhD from University of Aberdeen
1980 - 1984
BSc from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 39 Location : Basingstoke, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Aquatec Group Ltd
URL has been copied!

Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Andy

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Andy take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Andy

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.